Tough guy Telly Savalas can market a message, baby
06/02/03

Telly Savalas became famous for his tough-talking, bald-headed, lollipop-licking character on the television series Kojak (1973-78). Before the police drama put him in the limelight, Savalas enjoyed an extensive career on the big screen. His facial features often led him to portray psychotic villains, including James Bond's enemy Blofeld in On Her Majesty's Secret Service (1969).

Transcend, an established boutique marketing firm, recently licensed the use of Savalas' image for a print advertisement. The company utilized his no nonsense reputation to market their firm's services to the gas and oil industries. The advertisement with Savalas appears in a promotional brochure that will be distributed to hundreds of companies at a related trade show in Canada.

Transcend is a successful five year old Canadian firm that specializes in advertising, identities, sales kits and direct mail pieces. Their clients include Ranger Oil, Zorin, Seeds and Crispin.